Website usability is an important concept in web design which is occasionally overlooked in the rush to launch a website or brand. Put in simple terms, website usability involves building a site which is easy, fun, and logical for users,
so that they can enjoy using the site and they can utilize it to find what they need. This consideration is critically important for companies that want to build brand loyalty and attract customers, as people are turned off by websites which they have trouble using. Ease of navigation is one of the key features in website usability.
When a site is clearly and cleanly laid out, with a logical progression of areas and topics, it tends to appeal to users. A tangled mess of a site is hard to move around on, and it may be challenging for people to access the information and topics they want.